New In
Every new season brings something beautiful to discover. Our new in dresses bring together fresh prints, new colours and beautiful silhouettes, each one carrying a little of the charm and romance that runs through our collections.
From florals first imagined in our London studio to new takes on much-loved details, every piece begins with a sense of curiosity. Familiar details are reworked, new prints take shape, and treasured ideas from the past find their way into something made for today.
37 products
Sort by
Sort by
{"id":15031147037048,"title":"Magnolia Maxi Dress","handle":"magnolia-maxi-dress-blue-heirloom-stripe","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eMagnolia Maxi Dress in Blue Heirloom Stripe\u003c\/strong\u003e is a timeless expression of effortless femininity. Crafted in a soft vintage-inspired print, this graceful maxi features a delicate lace-trimmed V-neckline, an elegant bias-cut silhouette, and an adjustable ribbon tie at the back for a flattering fit. Intricate lace detailing throughout lends a romantic heirloom feel.\u003c\/p\u003e","published_at":"2026-06-03T16:03:12+01:00","created_at":"2026-05-29T12:33:42+01:00","vendor":"AMY JANE LONDON ","type":"","tags":[],"price":17000,"price_min":17000,"price_max":17000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55571354091896,"title":"XXS","option1":"XXS","option2":null,"option3":null,"sku":"HSRMSBPC-XXS","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Magnolia Maxi Dress - XXS","public_title":"XXS","options":["XXS"],"price":17000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55571354124664,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"HSRMSBPC-XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Magnolia Maxi Dress - XS","public_title":"XS","options":["XS"],"price":17000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55571354157432,"title":"S","option1":"S","option2":null,"option3":null,"sku":"HSRMSBPC-S","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Magnolia Maxi Dress - S","public_title":"S","options":["S"],"price":17000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55571354190200,"title":"M","option1":"M","option2":null,"option3":null,"sku":"HSRMSBPC-M","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Magnolia Maxi Dress - M","public_title":"M","options":["M"],"price":17000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55571354222968,"title":"L","option1":"L","option2":null,"option3":null,"sku":"HSRMSBPC-L","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Magnolia Maxi Dress - L","public_title":"L","options":["L"],"price":17000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55571354255736,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"HSRMSBPC-XL","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Magnolia Maxi Dress - XL","public_title":"XL","options":["XL"],"price":17000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia1.jpg?v=1780487081","\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia2.jpg?v=1780487081","\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia3.jpg?v=1780487081","\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia4.jpg?v=1780487081"],"featured_image":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia1.jpg?v=1780487081","options":["Size"],"media":[{"alt":null,"id":66137004507512,"position":1,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia1.jpg?v=1780487081"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia1.jpg?v=1780487081","width":4075},{"alt":null,"id":66137004540280,"position":2,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia2.jpg?v=1780487081"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia2.jpg?v=1780487081","width":4075},{"alt":null,"id":66137004573048,"position":3,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia3.jpg?v=1780487081"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia3.jpg?v=1780487081","width":4075},{"alt":null,"id":66137004605816,"position":4,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia4.jpg?v=1780487081"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/magnolia4.jpg?v=1780487081","width":4075}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eMagnolia Maxi Dress in Blue Heirloom Stripe\u003c\/strong\u003e is a timeless expression of effortless femininity. Crafted in a soft vintage-inspired print, this graceful maxi features a delicate lace-trimmed V-neckline, an elegant bias-cut silhouette, and an adjustable ribbon tie at the back for a flattering fit. Intricate lace detailing throughout lends a romantic heirloom feel.\u003c\/p\u003e"}
Sale price£170.00
{"id":15031440343416,"title":"Ariel Midi Dress","handle":"ariel-midi-dress-sky-flora","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFloat through the season in the \u003cstrong\u003eAriel Midi Dress in Sky Flora\u003c\/strong\u003e. Featuring a plunging halter neckline, a figure-skimming silhouette, and a cascading asymmetrical ruffle hem, this ethereal floral midi captures the essence of summer romance. Lightweight and effortlessly feminine, it's the perfect choice for weddings, garden parties, and golden-hour moments.\u003c\/p\u003e","published_at":"2026-06-03T16:03:14+01:00","created_at":"2026-06-01T09:16:18+01:00","vendor":"AMY JANE LONDON ","type":"","tags":[],"price":13500,"price_min":13500,"price_max":13500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55572348469624,"title":"XXS","option1":"XXS","option2":null,"option3":null,"sku":"HSAMSFPC-XXS","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ariel Midi Dress - XXS","public_title":"XXS","options":["XXS"],"price":13500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572348502392,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"HSAMSFPC-XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ariel Midi Dress - XS","public_title":"XS","options":["XS"],"price":13500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572348535160,"title":"S","option1":"S","option2":null,"option3":null,"sku":"HSAMSFPC-S","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ariel Midi Dress - S","public_title":"S","options":["S"],"price":13500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572348567928,"title":"M","option1":"M","option2":null,"option3":null,"sku":"HSAMSFPC-M","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ariel Midi Dress - M","public_title":"M","options":["M"],"price":13500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572348600696,"title":"L","option1":"L","option2":null,"option3":null,"sku":"HSAMSFPC-L","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ariel Midi Dress - L","public_title":"L","options":["L"],"price":13500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572348633464,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"HSAMSFPC-XL","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ariel Midi Dress - XL","public_title":"XL","options":["XL"],"price":13500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572348666232,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"HSAMSFPC-2XL","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ariel Midi Dress - 2XL","public_title":"2XL","options":["2XL"],"price":13500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572348699000,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":"HSAMSFPC-3XL","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ariel Midi Dress - 3XL","public_title":"3XL","options":["3XL"],"price":13500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/arielmidi4resize.jpg?v=1780482432","\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/arielmidi3resize.jpg?v=1780482432","\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/arielmidi2resize.jpg?v=1780482431","\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/ariel_midi_1_resize_1.jpg?v=1780482524"],"featured_image":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/arielmidi4resize.jpg?v=1780482432","options":["Size"],"media":[{"alt":null,"id":66136789188984,"position":1,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/arielmidi4resize.jpg?v=1780482432"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/arielmidi4resize.jpg?v=1780482432","width":4075},{"alt":null,"id":66136789156216,"position":2,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/arielmidi3resize.jpg?v=1780482432"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/arielmidi3resize.jpg?v=1780482432","width":4075},{"alt":null,"id":66136789123448,"position":3,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/arielmidi2resize.jpg?v=1780482431"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/arielmidi2resize.jpg?v=1780482431","width":4075},{"alt":null,"id":66136792203640,"position":4,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/ariel_midi_1_resize_1.jpg?v=1780482524"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/ariel_midi_1_resize_1.jpg?v=1780482524","width":4075}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFloat through the season in the \u003cstrong\u003eAriel Midi Dress in Sky Flora\u003c\/strong\u003e. Featuring a plunging halter neckline, a figure-skimming silhouette, and a cascading asymmetrical ruffle hem, this ethereal floral midi captures the essence of summer romance. Lightweight and effortlessly feminine, it's the perfect choice for weddings, garden parties, and golden-hour moments.\u003c\/p\u003e"}
Sale price£135.00
{"id":15031154377080,"title":"Marilyn Maxi Dress","handle":"marilyn-maxi-dress-blue-meadow","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet your perfect summer occasion dress. The \u003cstrong\u003eMarilyn Maxi Dress in Blue Meadow\u003c\/strong\u003e features a romantic ruffled neckline, delicate lace accents, and cascading frills throughout for effortless movement and femininity. Finished in a soft floral print, it's a dreamy choice for weddings, garden parties, and special moments under the sun.\u003c\/p\u003e","published_at":"2026-07-24T08:08:21+01:00","created_at":"2026-05-29T12:57:30+01:00","vendor":"AMY JANE LONDON ","type":"","tags":[],"price":15500,"price_min":15500,"price_max":15500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55572318159224,"title":"XXS","option1":"XXS","option2":null,"option3":null,"sku":"HSMMSBMCV-XXS","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Marilyn Maxi Dress - XXS","public_title":"XXS","options":["XXS"],"price":15500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572318191992,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"HSMMSBMCV-XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marilyn Maxi Dress - XS","public_title":"XS","options":["XS"],"price":15500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572318224760,"title":"S","option1":"S","option2":null,"option3":null,"sku":"HSMMSBMCV-S","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marilyn Maxi Dress - S","public_title":"S","options":["S"],"price":15500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572318257528,"title":"M","option1":"M","option2":null,"option3":null,"sku":"HSMMSBMCV-M","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marilyn Maxi Dress - M","public_title":"M","options":["M"],"price":15500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572318290296,"title":"L","option1":"L","option2":null,"option3":null,"sku":"HSMMSBMCV-L","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marilyn Maxi Dress - L","public_title":"L","options":["L"],"price":15500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55572318323064,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"HSMMSBMCV-XL","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Marilyn Maxi Dress - XL","public_title":"XL","options":["XL"],"price":15500,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn2.jpg?v=1780485012","\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn3.jpg?v=1780485012","\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn1.jpg?v=1780485012","\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn4.1.jpg?v=1780485012"],"featured_image":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn2.jpg?v=1780485012","options":["Size"],"media":[{"alt":null,"id":66136906924408,"position":1,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn2.jpg?v=1780485012"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn2.jpg?v=1780485012","width":4075},{"alt":null,"id":66136906891640,"position":2,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn3.jpg?v=1780485012"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn3.jpg?v=1780485012","width":4075},{"alt":null,"id":66136906957176,"position":3,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn1.jpg?v=1780485012"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn1.jpg?v=1780485012","width":4075},{"alt":null,"id":66136906858872,"position":4,"preview_image":{"aspect_ratio":0.664,"height":6134,"width":4075,"src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn4.1.jpg?v=1780485012"},"aspect_ratio":0.664,"height":6134,"media_type":"image","src":"\/\/amyjanelondon.co.uk\/cdn\/shop\/files\/marilyn4.1.jpg?v=1780485012","width":4075}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet your perfect summer occasion dress. The \u003cstrong\u003eMarilyn Maxi Dress in Blue Meadow\u003c\/strong\u003e features a romantic ruffled neckline, delicate lace accents, and cascading frills throughout for effortless movement and femininity. Finished in a soft floral print, it's a dreamy choice for weddings, garden parties, and special moments under the sun.\u003c\/p\u003e"}
Sale price£155.00
Sale price£175.00
Sale price£195.00
Sale price£135.00
Sale price£180.00
Sale price£210.00
Sale price£145.00
Sale price£165.00
Sale price£135.00
Sale price£135.00
Sale price£150.00
Sale price£102.00
Sale price£130.00
Sale price£107.00
Sale price£125.00
Sale price£165.00
Sale price£205.00
Sale price£196.00
New Beginnings
Our new arrival dresses bring together the latest expressions of our signature style, from tiered maxis finished with delicate trims and ribbon ties to pretty minis, elegant midis and softly gathered styles. Fresh florals, gingham, pastel hues and meadow-inspired prints bring each new piece to life, while ruffles, sweetheart necklines and delicate lace add little moments of charm.
Many of our prints are produced in limited runs, giving each piece a quietly exclusive feel. Browse our floral dresses and cotton dresses to see more of the details and fabrics we love.
The New In Edit
For those looking to shop new dresses online, our latest collection brings together the newest pieces from Amy Jane London, each one a fresh expression of our signature style. From latest fashion dresses for sunlit afternoons and garden gatherings to special pieces for weddings and celebrations, there’s something new to fall in love with each season.
Come and see what has just arrived, alongside our best selling dresses, or shop all dresses to wander through the full Amy Jane London collection.