Telling stories through feminine designs inspired by her love for prairie silhouettes & vintage-inspired florals. Amy Jane London creates enchanted romantic pieces in her bespoke hand designed prints that embrace beauty.
"A MODERN TWIST ON MARIE-ANTOINETTES WARDROBE"
Amy's design process immerses from concepts on nostalgic life, beauty found in her surroundings - designing each piece in collection with a strive for perfection to her creative design process & signature prairie style.
Immense love goes into each design from start to finish from the sampling process, through to production creating magic in her creations.
After attending London's leading fashion school, The University of Westminster and working for prestigious fashion brands, Amy Jane London had an urge to flourish in her own brand. In order to create beautiful pieces in her aesthetic that she couldn't find for herself, seasonless pieces that are unique to be treasured.