Amelia Crop top - Lemon

25% off

Ameila mini skirt - Lemon

25% off

Jane - Maxi dress in pink cabbage rose

25% off

Eidee - White mini dress

25% off

Angelina - Maxi dress in pink rose ditsy

25% off

Bobbie - Maxi dress in blue & pink rose

25% off

Annabelle -Maxi dress in blue rose floral

25% off

Amelia set - Pink rose

25% off

Emma - Smocked maxi dress in white

25% off

Heidi - Maxi dress in blue rose broderie anglaise

25% off

Clara - Maxi dress in lemon and pink rose floral

25% off

Annabelle - Maxi dress in white

25% off

Darcy - Smocked mini dress in pink cabbage rose

25% off

Heidi - Maxi dress in faded rose swiss dot cotton

25% off

Darcy - Smocked mini dress in blue wildflower

25% off

Madelaine - Mini dress in faded rose swiss dot cotton

25% off

Emma - Smocked maxi dress in lemon and rose ditsy

25% off

Geraldine - Mini dress in white broderie anglaise

25% off

Belle - Maxi dress white

25% off

Telling stories through feminine designs inspired by her love for prairie silhouettes & vintage-inspired florals. Amy Jane London creates enchanted romantic pieces in her bespoke hand designed prints that embrace beauty.

"A MODERN TWIST ON MARIE-ANTOINETTES WARDROBE"

Amy's design process immerses from concepts on nostalgic life, beauty found in her surroundings - designing each piece in collection with a strive for perfection to her creative design process & signature prairie style.

Immense love goes into each design from start to finish from the sampling process, through to production creating magic in her creations.

After attending London's leading fashion school, The University of Westminster and working for prestigious fashion brands, Amy Jane London had an urge to flourish in her own brand. In order to create beautiful pieces in her aesthetic that she couldn't find for herself, seasonless pieces that are unique to be treasured.