New in

£230

Angelina - Maxi dress in shabby pink ditsy

SALE

£125

Emma - Smocked maxi dress in white

SALE

£85

Amelia set - Lemon and pink rose floral

SALE

£140

Heidi - Maxi dress in blue rose broderie anglaise

SALE

£92.50

Eidee - White mini dress

SALE

£110

Clara - Maxi dress in lemon and pink rose floral

SALE

£125

Jane - Maxi dress in pink cabbage rose

SALE

£115

Annabelle - Maxi dress in white

SALE

£85

Darcy - Smocked mini dress in pink cabbage rose

SALE

£115

Annabelle -Maxi dress in blue rose floral

SALE

£140

Heidi - Maxi dress in faded rose swiss dot cotton

SALE

£85

Darcy - Smocked mini dress in blue wildflower

SALE

£85

Madelaine - Mini dress in faded rose swiss dot cotton

SALE

£120

Emma - Smocked maxi dress in lemon and rose ditsy

SALE

£85

Geraldine - Mini dress in white broderie anglaise

SALE

£100

Belle - Maxi dress white

Telling stories through feminine designs inspired by her love for prairie silhouettes & vintage-inspired florals. Amy Jane London creates enchanted romantic pieces in her bespoke hand designed prints that embrace beauty.

"A MODERN TWIST ON MARIE-ANTOINETTES WARDROBE"

Amy's design process immerses from concepts on nostalgic life, beauty found in her surroundings - designing each piece in collection with a strive for perfection to her creative design process & signature prairie style.

Immense love goes into each design from start to finish from the sampling process, through to production creating magic in her creations.

After attending London's leading fashion school, The University of Westminster and working for prestigious fashion brands, Amy Jane London had an urge to flourish in her own brand. In order to create beautiful pieces in her aesthetic that she couldn't find for herself, seasonless pieces that are unique to be treasured.